Key Points

  • UBS raises its year-end 2026 target for the S&P 500 to approximately 7,500, citing projected earnings growth of around 14.4 %. 
  • Nearly half of that earnings growth is expected to stem from large-cap technology names leading the AI investment wave, reinforcing the dominance of that segment. 
  • UBS warns of near-term headwinds—a “soft patch” ahead—but believes the global economy will accelerate in 2026, providing a favourable backdrop for equities. {index=4}
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The Swiss bank’s bullish stance signals renewed confidence in U.S. equities even as global economic momentum remains uneven and monetary policy uncertainty lingers. For Israeli and global institutional investors, UBS’s revised target frames a high-stakes narrative around AI-fuelled growth, corporate profits and equity market valuation dynamics in the coming year and a half.

Corporate Earnings and AI Investment as Key Drivers

UBS projects that S&P 500 earnings per share will grow by 14.4 % through 2026, with around half of that growth attributable to the technology sector, particularly firms investing heavily in artificial intelligence. This suggests that the multiple expansion component in the index’s rise will be small, with most upside expected to come from earnings rather than revaluation. For investors, the implication is clear: earnings quality and growth matter more than ever in a market where AI-led capex and profitability are the engines of value creation. In Israel’s context, where tech and innovation have outsized weight in the economy, the global AI momentum may resonate both in equity allocations and corporate partnerships outside the U.S.

Valuation, Macro and Market Positioning

While the 7,500 target suggests roughly a 10 % upside from current levels (as of the 6,700s), UBS emphasises that this is not driven by a steep re-rating of valuations. The bank notes that “the contribution from valuation is likely to be a small negative.” From a macro lens, UBS sees a global economic upswing in 2026, driven by improved consumer/business confidence and potential fiscal stimulus, even as it cautions on near-term risks such as tariffs and export headwinds. For global investors including those in Israel, this outlook reinforces the case for maintaining exposure to U.S. equities while paying close attention to valuation discipline and macro signals.

Strategic Implications for Investors and Markets

The projection elevates the question of whether the next phase of equity returns will be broad-based or remain concentrated in a narrow set of AI- and technology-centric names. UBS expects the rally to broaden beyond large-cap tech stocks by Q2 2026, extending into more cyclicals and lower-quality segments. For investors, this suggests a shift from pure “Magnificent Seven” style allocations toward a more diversified thematic playbook. However, it also flags potential vulnerabilities: high valuations, concentration risk, and exposure to policy shifts. For the Israeli market, where global tech links and export-oriented innovation firms are critical, these dynamics imply that equity strategies must assess both U.S. market signals and their domestic spill-over effects.

Looking ahead, investors should monitor three key areas: first, the pace of AI-capex and its translation into earnings growth; second, how the U.S. Federal Reserve and other central banks manage policy amid both strong corporate profits and structural inflation pressures; and third, how valuation spreads evolve across sectors–will multiple compressions offset earnings growth or remain stable? Risks include a sharper-than-expected economic slowdown, policy missteps, or a technology earnings disappointment that reverberates across markets. The opportunity lies in positioning for a potential upwards move toward the 7,500 level while maintaining vigilance over concentration and valuation risks in a market where the next leg of the rally may depend less on momentum and more on fundamentals.


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