Key Points

  • The EU court ruling revives WhatsApp’s challenge to a landmark privacy fine.
  • Big Tech firms gain stronger footing to contest EDPB decisions directly.
  • The outcome could reshape GDPR enforcement and appeals across Europe.
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WhatsApp’s long-running battle over one of Europe’s largest privacy penalties is far from over. On Tuesday, the Court of Justice of the European Union reopened the case by sending it back to a lower tribunal, breathing new life into the Meta-owned messaging service’s challenge against a €225 million ($268 million) fine tied to alleged violations of EU data protection rules. The decision prolongs a dispute that has become emblematic of the tension between global technology firms and Europe’s increasingly assertive privacy regime.

A Turning Point in a Five-Year Dispute

The case stems from complaints over how WhatsApp handles personal data, particularly in relation to transparency around data sharing within the Meta ecosystem. Ireland’s Data Protection Commission, acting as lead regulator due to the location of WhatsApp’s EU headquarters, initially imposed a lower penalty before being instructed by the European Data Protection Board to substantially raise the fine in 2021.

WhatsApp challenged that outcome, arguing it should be allowed to contest the EDPB’s binding decision directly. A lower tribunal rejected the appeal, saying the company lacked legal standing. That position has now been overturned by the EU’s highest court, which ruled that WhatsApp’s action is admissible and must be examined on its merits.

Implications for Meta and the Tech Sector

For Meta Platforms, the ruling is more than a procedural win. It opens the door for a substantive review of how the fine was calculated and whether the EDPB overstepped its authority. WhatsApp welcomed the judgment, framing it as a broader victory for due process and accountability in EU enforcement.

The decision also has wider resonance for U.S. tech giants operating in Europe. Ireland’s regulator oversees many of them, including companies that have faced multibillion-euro GDPR penalties. Since 2020, the DPC has imposed more than €4 billion in fines, yet has collected only a fraction due to extensive legal challenges. Many of those cases hinge on EDPB interventions similar to the one at issue in WhatsApp’s dispute.

Regulatory Power Versus Legal Certainty

At the heart of the matter is a structural question: how much power should the EDPB wield over national regulators, and how easily can companies challenge its decisions? The court’s ruling suggests that businesses directly affected by binding EDPB decisions must have a clear legal path to appeal them, even if those decisions are formally addressed to national authorities.

This introduces a layer of uncertainty for regulators but offers companies greater confidence that enforcement actions will withstand judicial scrutiny. For investors and executives, it underscores that headline-grabbing fines do not necessarily translate into swift financial consequences.

What to Watch Going Forward

The lower tribunal will now reassess WhatsApp’s appeal in full, a process likely to take months, if not longer. Its eventual judgment could influence how future GDPR penalties are structured and defended in court. More broadly, the ruling may slow enforcement timelines while increasing the legal rigor behind Europe’s privacy actions.

As digital regulation tightens on both sides of the Atlantic, the WhatsApp case will be closely watched as a bellwether for how far EU authorities can push—and how effectively Big Tech can push back.


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