Key Points

  • EV writedowns reflect a mismatch between ambition and market readiness.
  • U.S. demand weakness and China’s price wars are reshaping global strategies.
  • Hybrids are re-emerging as a pragmatic bridge in the energy transition.
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Global carmakers are confronting a costly reality check. Over the past year, the world’s largest automotive groups have booked an estimated $55 billion in writedowns as they scale back electric-vehicle ambitions that now appear misaligned with market conditions. What was once framed as an inevitable and rapid transition has become a far more uneven path, shaped by politics, consumer behavior, and fierce competition—particularly from China.

A Strategic Reversal Takes Shape

The most striking example came this month from Stellantis, owner of brands ranging from Jeep to Fiat. The company disclosed charges of around €22.2 billion in the second half of 2025, equivalent to roughly $26.5 billion, triggering a share-price collapse to six-year lows. Chief Executive Officer Antonio Filosa described the writedown as the cost of “over-estimating the pace of the energy transition,” a phrase that has become increasingly common across the industry.

Stellantis said the charges reflect a major rethink of its product mix, particularly in the United States, where EV adoption has stalled sharply under President Donald Trump. Part of the writedown includes approximately €6.5 billion in payments expected over the next four years, underscoring that the financial impact will linger well beyond a single reporting period.

U.S. and China Expose Structural Weaknesses

The U.S. market has emerged as a central pressure point. Weaker-than-expected consumer demand, high interest rates, and reduced policy support have left inventories elevated and returns underwhelming. For legacy manufacturers, the gap between investment commitments and realized demand has become impossible to ignore.

China presents a different challenge. Aggressive price wars led by domestic EV champions have compressed margins and raised the bar for scale and efficiency. Western automakers, already burdened by higher cost structures, have struggled to compete profitably, prompting them to temper electrification targets and preserve capital.

Industry-Wide Reckoning

Stellantis is far from alone. Ford Motor said in December it would take a $19.5 billion writedown, cancel several EV models, and pivot decisively toward gasoline and hybrid vehicles. General Motors followed in January with a $6 billion charge to unwind EV investments, including $4.2 billion in cash costs tied to contract cancellations and supplier settlements.

In Europe, Volkswagen announced a €5.1 billion hit linked to a sweeping overhaul at its Porsche division. That reset delayed certain EV launches in favor of hybrids and combustion-engine models and included impairment charges of around $3.5 billion. The move highlighted how even premium brands are rebalancing priorities as demand signals shift.

The Competitive and Psychological Dimension

Beyond the numbers, the writedowns reflect a psychological inflection point. Automakers once raced to signal EV leadership to investors and regulators, often committing capital years ahead of proven demand. As returns failed to materialize, confidence eroded, and boards became more focused on capital discipline and flexibility.

Hybrids, once viewed as a transitional technology, are regaining strategic importance. They offer regulatory compliance and fuel-efficiency gains without the full risk profile of all-electric platforms, making them an attractive hedge in an uncertain policy and demand environment.

What Comes Next

Looking ahead, the EV transition is unlikely to reverse—but it will almost certainly proceed more slowly and unevenly than once expected. Automakers that can balance electrification with profitable legacy models and hybrids may emerge stronger, while those locked into inflexible strategies face further write-down risk. For investors, the $55 billion reckoning serves as a reminder that even megatrends can overshoot reality before finding a sustainable pace.


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