eBay announced it will eliminate approximately 800 jobs, or about 6% of its full-time workforce, as the e-commerce platform continues efforts to streamline operations and refocus on long-term strategic priorities. The move marks the company’s third round of layoffs since 2023, underscoring ongoing structural adjustments within the broader online retail sector.

Restructuring to Align with Strategic Priorities

In a statement, eBay said the job cuts are part of steps to “reinvest across our business and align our structure with our strategic priorities.” While specific departments were not disclosed, the restructuring reflects a continued shift toward operational efficiency and targeted growth initiatives.

The layoffs follow eBay’s $1.2 billion acquisition of Depop, a secondhand fashion marketplace popular among Gen Z consumers. The deal signals a deeper push into recommerce and youth-oriented resale platforms, areas where eBay sees long-term demand resilience.

Third Workforce Reduction Since 2023

This latest reduction adds to earlier cost-cutting efforts:

In early 2023, eBay cut roughly 500 roles (about 4%) as post-pandemic consumer spending slowed.
In early 2024, the company eliminated around 1,000 jobs (9%), citing labor costs that were rising faster than revenue growth.

Taken together, these moves reflect a multi-year recalibration rather than a one-time adjustment. The company appears focused on reallocating capital toward higher-growth verticals while tightening expense controls.

Sector-Wide Pressures Persist

The broader e-commerce industry has faced normalization after pandemic-era demand spikes. Slower discretionary spending, rising operational costs, and intensified competition from niche resale platforms and global marketplaces have pressured margins.

By doubling down on secondhand fashion and Gen Z engagement through Depop, eBay is positioning itself in a segment that benefits from sustainability trends and price-conscious consumers. However, restructuring costs and integration challenges may weigh on near-term performance.

The 6% workforce reduction signals that management is prioritizing efficiency as it reshapes the business model for a more competitive digital retail landscape.