Figma’s chief financial officer has moved to calm investor concerns over a potential software sector slowdown, emphasizing sustained enterprise demand and accelerating artificial intelligence adoption among large customers. The comments come amid heightened scrutiny of SaaS valuations, as markets reassess growth durability in a higher-rate and more selective capital environment.

Enterprise Cohort Strength Counters Sector Jitters

Concerns about a broader software spending pullback have intensified in recent quarters as enterprises tighten budgets and prioritize efficiency. However, Figma’s leadership pointed to continued expansion within its highest-value customer segment—those generating more than $100,000 in annual recurring revenue (ARR). Growth within this cohort is often viewed as a key indicator of platform stickiness and long-term monetization potential.

Large enterprise clients typically undergo extensive procurement processes, making their sustained spending patterns more resilient than smaller, transaction-driven accounts. The reported momentum suggests that mission-critical collaboration tools remain embedded in corporate workflows, even as companies scrutinize discretionary tech outlays.

AI Integration as a Revenue Multiplier

Central to Figma’s growth narrative is its increasing integration of artificial intelligence features across design and collaboration products. AI-powered prototyping, automated layout generation, and intelligent workflow enhancements are positioned as productivity accelerators for design teams. Management argues that these tools not only improve user engagement but also justify higher-tier subscriptions.

The broader market has rewarded software firms demonstrating credible AI monetization strategies. Unlike speculative AI announcements, tangible enterprise adoption—particularly among six-figure clients—offers measurable validation. For investors, the key question is whether AI functionality translates into durable pricing power and reduced churn over multiple renewal cycles.

Valuation Reset and Market Context

Technology valuations have undergone recalibration as interest rates and bond yields fluctuated. High-growth software names have faced particular volatility, reflecting sensitivity to discount rate assumptions. In this environment, companies able to demonstrate revenue quality and client expansion tend to outperform peers reliant on rapid customer acquisition at thinner margins.

For global investors, including those in Israel with exposure to US technology equities, Figma’s messaging reinforces a broader sector theme: AI adoption is increasingly concentrated among enterprise clients capable of scaling deployment across departments. This dynamic may favor platform providers with collaborative ecosystems over narrowly focused point solutions.

Looking ahead, investors will monitor enterprise net retention rates, AI feature adoption metrics, and potential pricing adjustments tied to enhanced functionality. Risks include macro-driven IT budget tightening or competitive responses from established design software incumbents. Opportunities could emerge if AI integration materially lifts average contract values and expands Figma’s footprint within multinational organizations. As software markets transition from hypergrowth to disciplined expansion, the sustainability of enterprise-driven AI monetization will likely determine sector leadership in the coming quarters.