Nēv Schulman, best known for hosting MTV’s Catfish: The TV Show since 2012, is now applying his investigative instincts and interpersonal skills to the competitive New York City real estate market. The transition from television to property sales may seem unconventional, but Schulman views it as a natural progression, merging his expertise in understanding people with a lifelong connection to New York’s neighborhoods and housing market.

Listening as a Core Skill

For Schulman, the most valuable skill he has carried over from Catfish is the ability to truly listen. On the show, he learned how to navigate complex personal narratives, asking questions that help participants clarify and articulate their intentions. In real estate, this translates into understanding a client’s priorities beyond surface-level preferences.

“Buying a home is very similar in many ways to falling in love,” Schulman tells CNBC Make It. “There are so many boxes to check, and sometimes compromises are necessary. Understanding what really matters and helping clients discover their core values is incredibly meaningful.” His approach emphasizes empathy and communication, ensuring clients feel heard and confident in their decisions.

Persistence and Problem-Solving

Hosting Catfish also honed Schulman’s ability to navigate obstacles and find creative solutions—skills that are directly applicable to real estate. He has grown accustomed to handling dead ends, whether negotiating show logistics or investigating digital identities.

“I’m so used to being told no and hitting dead ends,” Schulman explains. “Not getting discouraged and not taking no for an answer has become a real strength. It helps me secure appointments and navigate challenges for my clients in this fast-paced market.”

A Family Legacy and Local Expertise

Real estate runs in Schulman’s family. His father, Robert Schulman, works as a broker at Coldwell Banker Warburg, and his late grandfather, Lowell Schulman, was a builder and developer. Growing up in New York City, Schulman experienced a variety of neighborhoods, giving him a nuanced understanding of the city’s housing landscape.

“I’ve lived all over New York City, and life here is so tied to your apartment and neighborhood,” he says. “Your home becomes a haven, a place to recharge. That personal connection is why I’ve always loved the real estate world.” His familiarity with the city, combined with his media background, positions him to offer clients both strategic guidance and a personalized, empathetic approach.

Bridging Media and Real Estate

Schulman’s career shift reflects a broader trend of professionals leveraging cross-industry skills. His ability to listen, problem-solve, and communicate effectively has immediate relevance in real estate, where understanding client psychology can make the difference between a sale and a missed opportunity.

As Schulman continues to establish himself in the New York market, his unique combination of investigative intuition, persistence, and local expertise could serve as a model for professionals transitioning from media to high-stakes client service industries. Investors and prospective buyers alike may find that his approach offers insights into both the transactional and emotional dimensions of the housing market.