Wix, the Israeli-based global leader in website building platforms, has released its financial results for the first quarter of 2025 — and the numbers reflect a strong start to the year. With rising revenues, exciting innovation, and positive user trends, the company presents an encouraging outlook for the months ahead.

Robust Quarterly Results

Wix reported Q1 revenue of $473.7 million, marking a 13% increase year-over-year. Total bookings reached $511 million, up 12% from the same quarter in 2024. The company’s Creative Subscriptions segment — the core of its website platform — generated $338 million, an 11% year-over-year growth.

Meanwhile, the Business Solutions segment, which includes payment processing, domain management, and online store tools, grew by 18%, totaling $136 million. These strong figures highlight the growing demand among SMBs for robust digital tools and infrastructure.

Wixel: A New Era in Visual Creation

One of the most significant developments this quarter is the launch of Wixel — a standalone visual design platform powered by artificial intelligence. Designed to democratize graphic creation, Wixel allows users of all skill levels to create professional visuals using an intuitive interface and smart creative tools.

Wixel marks Wix’s first major expansion beyond website building. CEO Avishai Abrahami emphasized, “Our goal is to make digital creation accessible to everyone. Wixel is just the beginning of a real revolution in the design world.”

Strong Financials and Impressive Free Cash Flow

Beyond topline growth, Wix posted a GAAP net income of $33.8 million and a free cash flow of approximately $142 million — a notable jump from the previous year. The company maintained a solid non-GAAP operating margin of 21% and continued its capital allocation strategy by expanding its stock repurchase program to $400 million.

Market Sentiment and Conservative Outlook

Despite the positive results, Wix shares opened pre-market trading down by approximately 3.57%, at $175.25 per share. This may reflect investor caution stemming from the company’s decision to maintain its full-year guidance rather than raise expectations.

Uncertainty remains in the Business Solutions segment, and macroeconomic volatility continues to impact overall sentiment. Nevertheless, Wix expects bookings to grow 11%-13% and revenue to increase 12%-14% in 2025 — maintaining a healthy growth trajectory.

In Summary: Wix Is Building More Than Just Websites — It’s Building the Future

By combining technological innovation, solid financial discipline, and a deep focus on user needs, Wix stands out as a leading force in the digital creation space. The launch of Wixel could mark the beginning of a broader expansion into creative tools — reinforcing Wix’s position not only as a top website platform, but as a comprehensive hub for building modern digital presence in the years to come.