Skechers’ Private Revolution: From Niche Brand to a $9.4 Billion Mega Deal

A Move That Shakes the Footwear Market

On May 5, 2025, American footwear giant Skechers announced it would be acquired by global investment firm 3G Capital in a blockbuster $9.4 billion cash deal. The acquisition, priced at $63 per share, represents a 28% premium over the previous Friday’s closing price. Following the announcement, Skechers shares surged by approximately 26% in premarket trading, reaching $62.10.

3G Capital Returns to the Spotlight

Well known for its past acquisitions, including stakes in Kraft Heinz and Burger King, 3G Capital is making a strong return with the purchase of Skechers. This move signals the fund’s renewed focus on global brands with consistent growth and solid foundations.

How Skechers Became a Comfort Empire

Founded in 1992 by Robert Greenberg, Skechers has grown to become the third-largest footwear brand in the U.S. by market share. The company built its success on offering comfortable shoes to a broad audience, prioritizing quality, innovation, and affordability. Today, Skechers operates in over 180 countries and manages more than 5,000 stores, making it a global icon in comfort-driven fashion.

Key Strengths of Skechers

Looking Ahead

Skechers shows no signs of slowing down. Going private will give the company more strategic freedom without the pressures of public markets. It will also allow for a greater focus on organic growth, innovation, and market expansion. For 3G Capital, this is a chance to own a brand with deep roots and future-forward potential.

CEO’s Statement

As CEO Robert Greenberg stated: “This transaction is a remarkable opportunity to accelerate our growth and reinforce our leadership in the footwear industry. We’re excited to partner with 3G Capital and continue serving our customers around the globe.”

Conclusion

This deal highlights not only the strength of Skechers but also the vast potential of brands that choose not to chase flashiness but instead stay true to their customers. Skechers proves that comfort, innovation, and consumer focus can turn a niche brand into a global success.