Alphabet Inc. (GOOG), the parent company of Google, is once again in the spotlight as Wall Street analysts issue their updated outlooks amid shifting market dynamics. With renewed momentum in digital advertising and cloud infrastructure, along with growing bets on AI integration, investors are asking: where is the stock heading next? In this article, we examine analyst sentiment, earnings potential, and revenue projections to assess the near-term and long-term trajectory of Alphabet’s stock.

Analyst Ratings: Strong Consensus on Upside Potential

Over the past three months, a strong consensus has formed around Alphabet’s stock. According to TipRanks, 14 out of 15 analysts have issued a Strong Buy recommendation, with only one analyst suggesting a Hold. Not a single “Sell” recommendation was issued. The average 12-month price target stands at $198.42, representing an 18.29% upside from the current price of $167.74. Price targets range from a low of $173.00 to a bullish high of $225.00.

On TradingView, sentiment among a broader base of 63 analysts is similarly optimistic. The average price target there is $199.85, reflecting a 17.09% upside from the recent trading level of $170.68. The highest projection reaches $250.00, while the most conservative target sits at $160.00, implying a potential downside of approximately 6.3%.

EPS Growth: Steady and Sustainable Acceleration

Alphabet’s earnings per share (EPS) trajectory underscores its consistent operational execution. For fiscal year 2024, the company reported an EPS of $8.04, slightly above the consensus estimate of $8.02, and significantly up from $5.80 in 2023. Looking ahead, analysts project EPS will rise to $9.59 in 2025 and $10.17 in 2026, eventually reaching $13.22 by 2028.

This growth reflects Alphabet’s ability to scale its core operations while improving margins—particularly in Google Cloud and AI monetization—despite increasing R&D spending.

Revenue Trends: Alphabet Aiming for Half a Trillion by 2028

In terms of top-line performance, Alphabet continues to outperform expectations. In 2024, the company posted $350.02 billion in revenue, nearly in line with the estimated $350.48 billion, and marking a 13.9% increase from the prior year. In 2023, Alphabet reported $307.39 billion in revenue.

Forward-looking projections remain bullish, with analysts forecasting revenue of $387.71 billion in 2025, $428.84 billion in 2026, and a significant jump to $514.51 billion by 2028. These expectations are supported by Alphabet’s strong position in digital ads, its expanding hardware ecosystem, and the scaling potential of YouTube, Pixel, and Workspace.

Market Sentiment: Fair Valuation, Low Downside Risk

The current spread between price forecasts suggests moderate risk. The most bearish scenario projects a retreat to $160, which would represent a 6% downside. However, the bull case, with a $250 price target, implies a potential upside of over 46%.

Overall, most analysts believe Alphabet’s valuation remains attractive relative to its growth profile. Its forward P/E is lower than some mega-cap tech peers, and the company continues to invest in future-facing technologies without jeopardizing profitability.

Outlook: Positioned to Capture AI and Cloud Momentum

Alphabet’s stock stands at a unique intersection of stability and innovation. While its core advertising business remains a cash cow, the firm is steadily gaining ground in high-growth areas like generative AI (via Gemini), cloud computing, and autonomous systems. If Alphabet successfully integrates its AI advancements across search, YouTube, and productivity tools, it could unlock additional revenue streams and justify valuations at the higher end of analyst projections.