המערכת האמריקאית לביטוחי בריאות עומדת בעשור האחרון בצומת דרכים. מצד אחד, ענקיות מסורתיות דוגמת United Health – גוף ותיק, איתן, עם מאות מיליארדי דולרים בהכנסות, דיבידנד יציב ורשת שירותים אדירה. מנגד, Oscar Health – סטארט-אפ שמנסה לשבור מוסכמות, להתחרות באמצעות טכנולוגיה, שירות דיגיטלי וממשק משתמש ידידותי, וזוכה לפופולריות בעיקר בקרב הדור הצעיר. הדינמיקה בין שתי החברות לא רק משקפת שינוי שוקי, אלא גם מתווה את עתיד השירות הרפואי בארה”ב. האם הגודל והוותק עדיין מנצחים, או שהחדשנות והגמישות משתלטות על הענף?

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